Privacy Policy

This Privacy Policy describes how Brushair (the “Site” or “we”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or would like to make a complaint, please contact us by email or through our contact page.

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more details on the Personal Information we collect and why.

Device Information

Purpose of collection: To load the Site correctly for you and to perform Site usage analyses to optimize it.

Source of collection: Collected automatically when you access the Site via cookies, log files, web beacons or pixels.

Disclosure for business purposes: Shared with our processor Shopify.

Personal Information collected: Web browser version, IP address, time zone, cookie information, sites or products viewed, search terms and interaction with the Site.

Ordering Information

Purpose of collection: To provide you with products or services to perform our contract, to process your payment information, arrange for delivery and provide you with invoices and/or order confirmations, to communicate with you, to check our orders for potential risk or fraud and, in accordance with your preferences, to provide you with information or advertising relating to our products or services.

Source of collection: Collected from you.

Disclosure for business purposes: Shared with our processor Shopify.

Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address and telephone number.

Customer Support Information

Purpose of collection: To provide customer support.

Source of collection: Collected from you.

Minors

The Site is not intended for persons under the age of 15. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and perform our contracts with you, as described above. For example:

We use Shopify to power our online store. You can learn more about Shopify's use of your Personal Information here: https://www.shopify.com/legal/privacy .

We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other legal request, or to protect our rights.

Behavioral Advertising

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:

We use Google Analytics to understand how our customers use the Site. You can learn more about Google's use of your Personal Information here: https://www.google.com/intl/fr/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

We share information about your use of the Site, your purchases, and your interaction with our ads on other sites with our advertising partners. We collect and share some of this information directly with our advertising partners, sometimes through cookies or similar technologies (to which you can consent depending on your location).

We use Shopify Audiences to display ads on other sites with our advertising partners to shoppers who have purchased from other Shopify merchants and who may be interested in our products. We also share information about your use of the Site, your purchases, and the associated email address with Shopify Audiences, allowing other Shopify merchants to show you offers that may be of interest to you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising via:

• FACEBOOK

• GOOGLE

• BING

You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal: https://optout.aboutads.info/ .

Use of Personal Information

We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, ensuring delivery of your order, and keeping you informed of new products, services, and offers.

Legal basis (GDPR)

In accordance with the General Data Protection Regulation (“GDPR”), if you reside in the European Economic Area (“EEA”), we process your personal information on the following legal bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• The protection of your vital interests;

• The performance of a task of public interest;

• Our legitimate interests, which do not override your fundamental rights and freedoms.

Conservation

When you place an order through the Site, we will retain your Personal Information for our records unless you request its deletion. For more information on your right to erasure, see the “Your Rights” section below.

Automated decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where that decision has a legal effect on you or significantly affects you.

We engage in fully automated decision-making with legal or significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, without legal or significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions (a few hours).

• Temporary blacklist of bank cards associated with blacklisted IP addresses (a few days).

Your rights
GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that it be corrected, updated, or deleted. To exercise these rights, please contact us using the contact details above.

Your Personal Information is first processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on GDPR compliance of data transfers, see the Shopify White Paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (“Right to Know”), to transfer it to a new service, and to request that it be corrected, updated, or deleted. To exercise these rights, contact us using the contact information above.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use different types of cookies, including functional, performance, advertising, and social media cookies. Cookies improve your experience by allowing the Site to remember your actions and preferences (such as login and region selection), so you don't have to keep re-entering them each time you visit. Cookies also provide information about how you use the Site, such as whether you have visited it for the first time.

You can control cookies through your browser settings (either the "Tools" or "Preferences" menu). Blocking cookies may impair your user experience. For more information, see: https://allaboutcookies.org .

Please note that blocking cookies does not completely prevent the sharing of information with our advertising partners. To exercise your rights, follow the instructions in the "Behavioral Advertising" section.

Do Not Track

There is no industry consensus on how to respond to “Do Not Track” signals. We do not change our collection practices when we detect this signal.

Changes

We may update this Privacy Policy to reflect changes in our practices or for operational, legal or regulatory reasons.

Complaints

To file a complaint, please contact us using the contact details provided in the “Contact” section.

If you are not satisfied with our response, you have the right to lodge a complaint with the competent data protection authority.